While we prefer to focus on PR that helps your business grow, many are still fascinated with Google PageRank… so here’s how you can increase yours!
Basically, page rank defines the quality the visitors get from the page. There is a large array of elements which is responsible for the web pages’ quality weight. Some of the important elements are the domain names and URLs, the keywords, the meta data, the links structure, the page structure, the content, the usability, the accessibility and many more. The higher search engine rank will attract more visitors and generate more traffic for your web site.
Your online reputation and branding is something that can be hard to rank, especially when you’re in a competitive marketplace. Google and other search engines use many algorithms to achieve the complex task of providing trustworthy and reputable results on their search engine results pages, a.k.a. SERPs. But that’s a ranking system that pins all the competition against each other so being #100 out of 26,000,000 might sound good, it isn’t quite the best way to gauge your webmaster’s contributions to your online success. Chances are, you’re never going to see any traffic from being #100 anywhere on Google or any other search engine.
Google PageRank is one of the many algorithms used by Google Search to rank websites in their SERPs. PageRank was named after Larry Page, one of the founders of Google and PageRank is a way of measuring the importance of website pages.
According to Google:
“PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.”
While the most popular algorithm, it’s far from the best indicator of how your rankings look in the SERPs, but it’s not something you should ignore by any measure. Take a minute to check your site’s PR below, then keep reading to learn more about how you can increase your site PR.
How to increase your PageRank:
1. Choose a default domain – Most business owners don’t know that www.yoursite.com and http://yoursite.com are viwed as unique and different pages by search engines. This results in any links that you receive to one of them being diluted between the two versions of the page. Imagine a political party splitting up and the votes being shared by the two new parties. The simple solution to this common problem is to tell Google that you want all the votes from http://yourwebsite.com to be counted towards http://www.yourwebsite.com. You can accomplish this with a simple 301 redirect and by submitting your choice in the Google Search Console. Read about 9 more ways to improve your site’s PR including providing testimonials, offering discounts, donating to charity, volunteering your services, sponsoring contests and more at Forbes: http://www.forbes.com/sites/deborahljacobs/2013/07/01/10-ways-to-improve-your-google-rank/
2. Content is King, Sharing is Queen – WikiHow has a great guide to building the PR of your site. Starting with the age old task any website owner loves to hear; “Providing quality content” Google has been preaching this as the way to the top since day one, and now their algorithms are sophisticated enough to see through most manipulation methods used by black hat search engine optimizers. This WikiHow breaks down building your PR in 4 steps, the first being Providing Quality Content, followed by Page Optimization, Site Optimization and Capitalizing on social networks, all the things we do here at myPRSite.com – Read the full WikiHow here: http://www.wikihow.com/Improve-Your-Page-Rank
3. Location – the term is focused on the location of the keyword or the phrase in the web page. The higher the phrase is located in the page structure, the higher the web page will be listed in the search engine results for it. For example, if you put the keyword for which you want the page to be ranked as high as possible by the search engine in the title tag, it can leave behind web pages whose content is dedicated to the specific phrase, but it is missing in the upper part of the page structure.
4. Frequency – if in one web page a keyword is met more frequently than in another web page, the first web page will have a higher search engine page rank than the second. However, you should not use a single keyword too frequently attempting to fool the search engines since they often recognize such techniques as keyword spamming and refuse to rank the corresponding pages.
5. Links – the number and the type of the links are important factors for the web page ranking. Basically the number of relevant incoming links, versus the number of relevant internal links within the page, versus the number of relevant outgoing links influences the page rank in the search engine results.
6. Click-throughs – the search engine monitors the clicks on the web page link in the search results. If the users click more often on your web page link in the search results, it will be ranked higher than a competitive web page that gets less clicks.
Still the page rank depends on a large array of factors and it is difficult to give an exact recipe on how to increase your web page’s rank for a defined search engine. You should look for the specific tips and tricks for the given search engine, or just hire us!