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Yearly Archives: 2015

Simple Steps for Conducting Creative Content Research

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Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients’ target audience reads. That’s a tall order.

Over the years we’ve had our hits and misses, and through this we’ve recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research.

What is creative content research?

Creative content research enables you to answer the questions:

“What are websites publishing, and what are people sharing?”

From this, you’ll then have a clearer view on what might be successful for your client.

A few years ago this required quite an amount of work to figure out. Today, happily, it’s much quicker and easier. In this post I’ll share the process and tools we use.

Whoa there… Why do I need to do this?

I think that the value in this sort of activity lies in a couple of directions:

a) You can learn a lot by deconstructing the success of others…

I’ve been taking stuff apart to try to figure out how it works for about as long as I can remember, so applying this process to content research felt pretty natural to me. Perhaps more importantly though, I think that deconstructing content is actually easier when it isn’t your own. You’re not involved, invested, or in love with the piece so viewing it objectively and learning from it is much easier.

b) Your research will give you a clear overview of the competitive landscape…

As soon as a company elects to start creating content, they gain a whole raft of new competitors. In addition to their commercial competitors (i.e. those who offer similar products or services), the company also gains content competitors. For example, if you’re a sports betting company and plan to create content related to the sports events that you’re offering betting markets on; then you’re competing not just with other betting companies, but every other publisher who creates content about these events. That means major news outlets, sports news site, fan sites, etc. To make matters even more complicated, it’s likely that you’ll actually be seeking coverage from those same content competitors. As such, you need to understand what’s already being created in the space before creating content of your own.

c) You’re giving yourself the data to create a more compelling pitch…

At some point you’re going to need to pitch your ideas to your client (or your boss if you’re working in-house). At Distilled, we’ve found that getting ideas signed off can be really tough. Ultimately, a great idea is worthless if we can’t persuade our client to give us the green light. This research can be used to make a more compelling case to your client and get those ideas signed off. (Incidentally, if getting ideas signed off is proving to be an issue you might find this framework for pitching creative ideas useful).

Where to start

Good ideas start with a good brief, however it can be tough to pin clients down to get answers to a long list of questions.

As a minimum you’ll need to know the following:

  • Who are they looking to target?

    • Age, sex, demographic
    • What’s their core focus? What do they care about? What problems are they looking to solve?
    • Who influences them?
    • What else are they interested in?
    • Where do they shop and which brands do they buy?
    • What do they read?
    • What do they watch on TV?
    • Where do they spend their time online?
  • Where do they want to get coverage?
    • We typically ask our clients to give us a wishlist of 10 or so sites they’d love to get coverage on
  • Which topics are they comfortable covering?
    • This question is often the toughest, particularly if a client hasn’t created content specifically for links and shares before. Often clients are uncomfortable about drifting too far away from their core business—for example, if they sell insurance, they’ll typically say that they really want to create a piece of content about insurance. Whilst this is understandable from the clients’ perspective it can severely limit their chances of success. It’s definitely worth offering up a gentle challenge at this stage—I’ll often cite Red Bull, who are a great example of a company who create content based on what their consumers love, not what they sell (i.e. Red Bull sell soft drinks, but create content about extreme sports because that’s the sort of content their audience love to consume). It’s worth planting this idea early, but don’t get dragged into a fierce debate at this stage—you’ll be able to make a far more compelling argument once you’ve done your research and are pitching concrete ideas.

Processes, useful tools and sites

Now you have your brief, it’s time to begin your research.

Given that we’re looking to uncover “what websites are publishing and what’s being shared,” It won’t surprise you to learn that I pay particular attention to pieces of content and the coverage they receive. For each piece that I think is interesting I’ll note down the following:

  • The title/headline
  • A link to the coverage (and to the original piece if applicable)
  • How many social shares the coverage earned (and the original piece earned)
  • The number of linking root domains the original piece earned
  • Some notes about the piece itself: why it’s interesting, why I think it got shares/coverage
  • Any gaps in the content, whether or not it’s been executed well
  • How we might do something similar (if applicable)

Whilst I’m doing this I’ll also make a note of specific sites I see being frequently shared (I tend to check these out separately later on), any interesting bits of research (particularly if I think there might be an opportunity to do something different with the data), interesting threads on forums etc.

When it comes to kicking off your research, you can start wherever you like, but I’d recommend that you cover off each of the areas below:

What does your target audience share?

Whilst this activity might not uncover specific pieces of successful content, it’s a great way of getting a clearer understanding of your target audience, and getting a handle on the sites they read and the topics which interest them.

  • Review social profiles / feeds

    • If the company you’re working for has a Facebook page, it shouldn’t be too difficult to find some people who’ve liked the company page and have a public profile. It’s even easier on Twitter where most profiles are public. Whilst this won’t give you quantitative data, it does put a human face to your audience data and gives you a feel for what these people care about and share. In addition to uncovering specific pieces of content, this can also provide inspiration in terms of other sites you might want to investigate further and ideas for topics you might want to explore.
  • Demographics Pro
    • This service infers demographic data from your clients’ Twitter followers. I find it particularly useful if the client doesn’t know too much about their audience. In addition to demographic data, you get a breakdown of professions, interests, brand affiliations, and the other Twitter accounts they follow and who they’re most influenced by. This is a paid-for service, but there are pay-as-you-go options in addition to pay monthly plans.

Finding successful pieces of content on specific sites

If you’ve a list of sites you know your target audience read, and/or you know your client wants to get coverage on, there are a bunch of ways you can uncover interesting content:

  • Using your link research tool of choice (e.g. Open Site Explorer, Majestic, ahrefs) you can run a domain level report to see which pages have attracted the most links. This can also be useful if you want to check out commercial competitors to see which pieces of content they’ve created have attracted the most links.
  • There are also tools which enable you to uncover the most shared content on individual sites. You can use Buzzsumo to run content analysis reports on individual domains which provide data on average social shares per post, social shares by network, and social shares by content type.
  • If you just want to see the most shared content for a given domain you can run a simple search on Buzzsumo using the domain; and there’s also the option to refine by topic. For example a search like [guardian.com big data] will return the most shared content on the Guardian related to big data. You can also run similar reports using ahrefs’ Content Explorer tool.

Both Buzzsumo and ahrefs are paid tools, but both offer free trials. If you need to explore the most shared content without using a paid tool, there are other alternatives. Check out Social Crawlytics which will crawl domains and return social share data, or alternatively, you can crawl a site (or section of a site) and then run the URLs through SharedCount‘s bulk upload feature.

Finding successful pieces of content by topic

When searching by topic, I find it best to begin with a broad search and then drill down into more specific areas. For example, if I had a client in the financial services space, I’d start out looking at a broad topic like “money” rather than shooting straight to topics like loans or credit cards.

As mentioned above, both Buzzsumo and ahrefs allow you to search for the most shared content by topic and both offer advanced search options.

Further inspiration

There are also several sites I like to look at for inspiration. Whilst these sites don’t give you a great steer on whether or not a particular piece of content was actually successful, with a little digging you can quickly find the original source and pull link and social share data:

  • Visually has a community area where users can upload creative content. You can search by topic to uncover examples.
  • TrendHunter have a searchable archive of creative ideas, they feature products, creative campaigns, marketing campaigns, advertising and more. It’s best to keep your searches broad if you’re looking at this site.
  • Check out Niice (a moodboard app) which also has a searchable archive of handpicked design inspiration.
  • Searching Pinterest can allow you to unearth some interesting bits and pieces as can Google image searches and regular Google searches around particular topics.
  • Reviewing relevant sections of discussion sites like Quora can provide insight into what people are asking about particular topics which may spark a creative idea.

Moving from data to insight

By this point you’ve (hopefully) got a long list of content examples. Whilst this is a great start, effectively what you’ve got here is just data, now you need to convert this to insight.

Remember, we’re trying to answer the questions: “What are websites publishing, and what are people sharing?”

Ordinarily as I go through the creative content research process, I start to see patterns or themes emerge. For example, across a variety of topics areas you’ll see that the most shared content tends to be news. Whilst this is good to know, it’s not necessarily something that’s going to be particularly actionable. You’ll need to dig a little deeper—what else (aside from news) is given coverage? Can you split those things into categories or themes?

This is tough to explain in the abstract, so let me give you an example. We’d identified a set of music sites (e.g. Rolling Stone, NME, CoS, Stereogum, Pitchfork) as target publishers for a client.

Here’s a summary of what I concluded following my research:

The most-shared content on these music publications is news: album launches, new singles, videos of performances etc. As such, if we can work a news hook into whatever we create, this could positively influence our chances of gaining coverage.

Aside from news, the content which gains traction tends to fall into one of the following categories:

Earlier in this post I mentioned that it can be particularly tough to create content which attracts coverage and shares if clients feel strongly that they want to do something directly related to their product or service. The example I gave at the outset was a client who sold insurance and was really keen to create something about insurance. You’re now in a great position to win an argument with data, as thanks to your research you’ll be able to cite several pieces of insurance-related content which have struggled to gain traction. But it’s not all bad news as you’ll also be able to cite other topics which are relevant to the client’s target audience and stand a better chance of gaining coverage and shares.

Avoiding the pitfalls

There are potential pitfalls when it comes to creative content research in that it’s easy to leap to erroneous conclusions. Here’s some things to watch out for:

Make sure you’re identifying outliers…

When seeking out successful pieces of content you need to be certain that what you’re looking at is actually an outlier. For example, the average post on BuzzFeed gets over 30k social shares. As such, that post you found with just 10k shares is not an outlier. It’s done significantly worse than average. It’s therefore not the best post to be holding up as a fabulous example of what to create to get shares.

Don’t get distracted by formats…

Pay more attention to the idea than the format. For example, the folks at Mashable, kindly covered an infographic about Instagram which we created for a client. However, the takeaway here is not that Instagram infographics get coverage on Mashable. Mashable didn’t cover this because we created an infographic. They covered the piece because it told a story in a compelling and unusual way.

You probably shouldn’t create a listicle…

This point is related to the point above. In my experience, unless you’re a publisher with a huge, engaged social following, that listicle of yours is unlikely to gain traction. Listicles on huge publisher sites get shares, listicles on client sites typically don’t. This is doubly important if you’re also seeking coverage, as listicles on clients sites don’t typically get links or coverage on other sites.

How we use the research to inform our ideation process

At Distilled, we typically take a creative brief and complete creative content research and then move into the ideation process. A summary of the research is included within the creative brief, and this, along with a copy of the full creative content research is shared with the team.

The research acts as inspiration and direction and is particularly useful in terms of identifying potential topics to explore but doesn’t mean team members don’t still do further research of their own.

This process by no means acts as a silver bullet, but it definitely helps us come up with ideas.

Thanks for sticking with me to the end!

I’d love to hear more about your creative content research processes and any tips you have for finding inspirational content. Do let me know via the comments.

Image credits: Research, typing, audience, inspiration, kitteh.

SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Local Maps

Link Building



Search Marketing

How to Participate in SMX Advanced
Didn’t register yet for SMX Advanced but still want to participate in this once-a-year gathering of search marketing experts? Register for an in-depth workshop on June 4 and immerse yourself SEO, international search, AdWords, local search or Social PPC. Or secure a Networking Pass and get access the Expo Hall, attend Plus Sessions and Learn with Google, and connect with your peers at the networking parties. Register now!

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Nao: February 15 EP

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On her debut EP, 2014’s So Good, London singer-songwriter Nao led with a juicy revelation: the record’s first single doubled as our introduction to A. K. Paul, Jai’s equally elusive brother. A. K. was revealed to have had a hand in some of his bro’s best tracks, writing and playing on “Jasmine” as well as contributing the unforgettable vocals on the “BTSTU (Edit)” demo. Paul’s contribution was an intriguing development, to be sure, but the news of his involvement threatened to overshadow the spectacular talent of Nao in her own right. The Hackney native seemed to emerge fully-formed, with an arresting, lean-muscled falsetto and a spiritual connection with turn-of-the-millennium RB and soul, the kind of bond you only have with the music of your young teenage years. And while the EP’s introductory collaboration was charming in its Paul-isms—the brothers’ trademark diaphanous, multi-layered synth collage work—the following four tracks were even better, peaking with stunning closer “Adore You”, a graceful midtempo glide that felt like an answer to Miguel’s instant classic “Adorn”.

There’s no word yet as to whether either Paul brother is involved with Nao’s second release, the five-track February 15 EP, but the stylistic overlap is still there. All excel at recontextualizing their ’90s-leaning influences into something that feels fresh and not too on-the-nose; their old souls are self-evident without devolving into Instagram-filter-retro wedding playlist pastiche à la “Uptown Funk” or “Blurred Lines”. There’s a significant distinction between Nao’s work and the Pauls’, though. In the brothers’ collaborations, the visible seams are a part of the appeal, emphasizing the individual parts of the busy, loose patchwork. On February 15, Nao plays with just as many disparate influences—purple-hued funk, smoky neo-soul, muted washes of dubstep and other UK bass permutations, the faint pulse of deep house—but integrates them so seamlessly that the stylistic breadth barely registers.

The So Good EP kept a brisk, grown-and-sexy steppers’ pace, its midtempo strut gesturing back towards acts like Groove Theory, 702, and Zhané, or even Missy Elliott in slinky “Pussycat” mode. On February 15, Nao delves into the neo-soul movement of the same time period, her stride taking on a bit of a hiccupping pimp step as house influences give way to straight funk. “Inhale Exhale” and “Zillionaire” are pure Soulquarian homage, but Nao shakes the dust off with idiosyncratic, slightly abstracted percussion that seems to have a gently rebellious will of its own.

When we think about the sounds and aesthetics of the late ’90s and early ’00s, the most immediate images are the Y2K retrofuturism of so much RB, pop, and rap of that time—the wide-eyed and imaginative embrace of these idealistic, spacey digital aesthetics. Think of the cavernous, glossy, white and metallic digitally-rendered chambers that served as backdrops for Janet Jackson or Blaque videos. This utopian vision made sense in an era where people were still wrapping their minds around the baffling expanse of the Internet. On this EP, Nao deals in what feels like the converse of these aesthetics: Instead of constructing idealistic projections of the future, she seems to prefer a nostalgic, tender vision of the not-so-distant past, assembled with shiny new tools and contextualized by the world we live in now.

But the main draw of the EP is Nao’s vocals, rich and subtle and instinctually aware of when to dial it down and when to let her upper register flex its full strength. She has an imaginative yet piercingly simple way with words; her lyrics are unembellished but specific, stirring in their directness like an unexpectedly moving still-life painting. Her calm micro-narratives are rendered in dazzling hi-def and zoomed in to minute details like a “Planet Earth” freeze-frame, often focusing on the self-evident lushness of nature: images of fruits and changing seasons and rich jewel tones. “Your silver hair, your red and checked shirt, buttoned to your apple,” she sings, soaking in her partner on closing track “It’s You”, capturing the essence of a quiet moment in one calm, precise stroke.

Why Good Unique Content Needs to Die

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We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In today’s Whiteboard Friday, Rand talks about where we should be aiming, and how to get there.

Whiteboard for Why 'Good, Unique Content' Needs to Die (and what should replace it)

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about something that I really have a problem with in the SEO world, and that is the phrase “good, unique content.” I’ll tell you why this troubles me so much. It’s because I get so many emails, I hear so many times at conferences and events with people I meet, with folks I talk to in the industry saying, “Hey, we created some good, unique content, but we don’t seem to be performing well in search.” My answer back to that is always that is not the bar for entry into SEO. That is not the bar for ranking.

The content quality scale

So I made this content quality scale to help illustrate what I’m talking about here. You can see that it starts all the way up at 10x, and down here I’ve got Panda Invasion. So quality, like Google Panda is coming for your site, it’s going to knock you out of the rankings. It’s going to penalize you, like your content is thin and largely useless.

Then you go up a little bit, and it’s like, well four out of five searchers find it pretty bad. They clicked the Back button. Maybe one out of five is thinking, “Well, this is all right. This solves my most basic problems.”

Then you get one level higher than that, and you have good, unique content, which I think many folks think of as where they need to get to. It’s essentially, hey, it’s useful enough. It answers the searcher’s query. It’s unique from any other content on the Web. If you read it, you wouldn’t vomit. It’s good enough, right? Good, unique content.

Problem is almost everyone can get here. They really can. It’s not a high bar, a high barrier to entry to say you need good, unique content. In fact, it can scale. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. Say you’re in travel and vacations, and you look at these different countries and you’re going to look at the hotels or recommendations in those countries and then see all the articles there. You go, “Yeah, you know what, I think we could do something as good as what’s up there or almost.” Well, okay, that puts you in the range. That’s good, unique content.

But in my opinion, the minimum bar today for modern SEO is a step higher, and that is as good as the best in the search results on the search results page. If you can’t consistently say, “We’re the best result that a searcher could find in the search results,” well then, guess what? You’re not going to have an opportunity to rank. It’s much, much harder to get into those top 10 positions, page 1, page 2 positions than it was in the past because there are so many ranking signals that so many of these websites have already built up over the last 5, 10, 15 years that you need to go above and beyond.

Really, where I want folks to go and where I always expect content from Moz to go is here, and that is 10x, 10 times better than anything I can find in the search results today. If I don’t think I can do that, then I’m not going to try and rank for those keywords. I’m just not going to pursue it. I’m going to pursue content in areas where I believe I can create something 10 times better than the best result out there.

What changed?

Why is this? What changed? Well, a bunch of things actually.

  • User experience became a much bigger element in the ranking algorithms, and that’s direct influences, things that we’ve talked about here on Whiteboard Friday before like pogo-sticking, and lots of indirect ones like the links that you earn based on the user experience that you provide and Google rendering pages, Google caring about load speed and device rendering, mobile friendliness, all these kinds of things.
  • Earning links overtook link building. It used to be you put out a page and you built a bunch of links to it. Now that doesn’t so much work anymore because Google is very picky about the links that it’s going to consider. If you can’t earn links naturally, not only can you not get links fast enough and not get good ones, but you also are probably earning links that Google doesn’t even want to count or may even penalize you for. It’s nearly impossible to earn links with just good, unique content. If there’s something better out there on page one of the search results, why would they even bother to link to you? Someone’s going to do a search, and they’re going to find something else to link to, something better.
  • Third, the rise of content marketing over the last five, six years has meant that there’s just a lot more competition. This field is a lot more crowded than it used to be, with many people trying to get to a higher and higher quality bar.
  • Finally, as a result of many of these things, user expectations have gone crazy. Users expect pages to load insanely fast, even on mobile devices, even when their connection’s slow. They expect it to look great. They expect to be provided with an answer almost instantaneously. The quality of results that Google has delivered and the quality of experience that sites like Facebook, which everyone is familiar with, are delivering means that our brains have rewired themselves to expect very fast, very high quality results consistently.

How do we create “10x” content?

So, because of all these changes, we need a process. We need a process to choose, to figure out how we can get to 10x content, not good, unique content, 10x content. A process that I often like to use — this probably is not the only one, but you’re welcome to use it if you find it valuable — is to go, “All right, you know what? I’m going to perform some of these search queries.”

By the way, I would probably perform the search query in two places. One is in Google and their search results, and the other is actually in BuzzSumo, which I think is a great tool for this, where I can see the content that has been most shared. So if you haven’t already, check out BuzzSumo.com.

I might search for something like Costa Rica ecolodges, which I might be considering a Costa Rica vacation at some point in the future. I look at these top ranking results, probably the whole top 10 as well as the most shared content on social media.

Then I’m going to ask myself these questions;

  • What questions are being asked and answered by these search results?
  • What sort of user experience is provided? I look at this in terms of speed, in terms of mobile friendliness, in terms of rendering, in terms of layout and design quality, in terms of what’s required from the user to be able to get the information? Is it all right there, or do I need to click? Am I having trouble finding things?
  • What’s the detail and thoroughness of the information that’s actually provided? Is it lacking? Is it great?
  • What about use of visuals? Visual content can often take best in class all the way up to 10x if it’s done right. So I might check out the use of visuals.
  • The quality of the writing.
  • I’m going to look at information and data elements. Where are they pulling from? What are their sources? What’s the quality of that stuff? What types of information is there? What types of information is missing?

In fact, I like to ask, “What’s missing?” a lot.

From this, I can determine like, hey, here are the strengths and weaknesses of who’s getting all of the social shares and who’s ranking well, and here’s the delta between me and them today. This is the way that I can be 10 times better than the best results in there.

If you use this process or a process like this and you do this type of content auditing and you achieve this level of content quality, you have a real shot at rankings. One of the secret reasons for that is that the effort axis that I have here, like I go to Fiverr, I get Panda invasion. I make the intern write it. This is going to take a weekend to build versus there’s no way to scale this content.

This is a super power. When your competitors or other folks in the field look and say, “Hey, there’s no way that we can scale content quality like this. It’s just too much effort. We can’t keep producing it at this level,” well, now you have a competitive advantage. You have something that puts you in a category by yourself and that’s very hard for competitors to catch up to. It’s a huge advantage in search, in social, on the Web as a whole.

All right everyone, hope you’ve enjoyed this edition of Whiteboard Friday, and we’ll see you again next week. Take care.

Video transcription by Speechpad.com

Bing Begins Indexing Apps By Content Rather Than Title

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Bing is broadening its Actions Intelligence to index apps based on content to improve its often murky app search results.

In a recent blog post, Bing encouraged users to begin its App Links framework to include markup that will allow the company to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.

Bing has already begun crawling for app content to add to its index and encourages app developers to begin modifying links and Schema now for early inclusion. Microsoft has also begun the process of incorporating their index into all Bing-powered search results, including Cortana and Windows 10, with plans to apply those results soon.


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Big Texas Containers offers tornado shelters and shipping containers available for immediate shipment. With headquarters and locations throughout the great state of Texas, the company works and ships nationwide. To learn more about shipping containers, tornado shelters, and financing options – and for more information log on to: www.BigTexasContainers.com

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Unparalleled Skincare Benefits with Enummi and Transfer-Factor-4-Life!

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Who doesn’t want fresh, supple, and beautiful looking skin? Skin is our largest organ and makes the most lasting impression. When you rejuvenate your skin, you rejuvenate yourself. It is time to feel beautiful on the inside and the outside. Clear and luminous skin can make you feel confident, energetic, and excited about daily life. While there are many skincare systems on the market, it is important to find one that makes you feel beautiful on the outside and on the inside. Enummi Skincare is composed of stand out products – and features the best skincare items on the market. Enummi’s extensive line of products includes night creams, facial cleansers, moisturizers, and body lotions. All of these items are effective at reducing and even reversing the effects of aging on skin. Enummi products all contain nutrients, herbs, and other powerful plant-based substances. Together, these materials will strengthen, hydrate, and safeguard your skin. Enummi products are also completely safe and will make your skin radiant! With proven results, Enummi Skin Care will change your skin and make you feel brand new!


With Enummi Skin Care, by cleansing, toning, targeting and moisturizing – you can achieve a vibrant and a beautiful complexion. Transfer Factor 4Life Enummi Skin Care System contains the 4life Transfer Factor, which helps to revitalize and reduce aging. Enummi Skin Care offers day and night protection for women and men. The Enummi Skincare system is comprised of the Enummi refreshing toner, Enummi advanced renewing serum, Enummi Advanced Amplify Hydrating Cream, Enummi gentle facial cleanser, and much more! You can also jump-start your skincare process by trying the 6 set Enummi Skincare System. Packed with natural botanicals and proven ingredients that give your skin the hydration, nourishment, and protection it needs. There is also the Enummi Advanced Skin Recovery Supplement that is natural and safe, to help you achieve the best skincare results.


Transferfactor-4-life.com products are always sold at the most competitive wholesale pricing. Transfer Factor 4Life also ships anywhere in the US for FREE! Please browse below to see a full list of detailed products at Transferfactor-4-life.com.

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Are you searching for the best way to display your beloved flag? Flagpoles Etc. is now offering Residential Lighting, Custom Flags, and Flagpoles Exclusively Online!

Are you searching for the best way to display your beloved flag? Flagpoles Etc. is now offering Residential Lighting, Custom Flags, and Flagpoles exclusively online. Flagpoles Etc. offers the highest quality residential and commercial flagpoles on the market. Free shipping is available on all products. Now offering residential flagpole lighting, Flagpoles Etc. offers shoppers the perfect way to display your flag year round. Your beautiful flag should be visible no matter what time of day it is and in any weather.


Residential flagpole lighting is featured in a 120-volt lighting kit, which features a 17 inch heavy duty black ground spike. This guarantees a firm grasp into the ground and also ensures a firm grasp of electricity to fuel the light. In addition, The Rock 12 volt low voltage lighting kit allows for an inconspicuous lighting setup and allows the light to be hidden within a large rock. This is an easy to assemble, do it yourself kit, which features a heavy duty LED bulb. A black aluminum canister surrounds the LED bulb to give the light an extra sense of durability. There is also a timer built within the light that allows for a dusk to dawn photo eye sensor. The full length of the lighting setup is 17 inches by 17 inches by 9 inches high. The rock is acid stained with grey paint that further provides a camouflage aspect to the lighting setup.


Finally, there is also a flagpole attachable light, which has a high-powered light, attached that can create a dynamic light display. The 12-volt flag has a white rugged LED fixture along with the incredible dusk to dawn photo eye sensor for energy efficiency. There are many options to choose from that will undoubtedly give your unique flag maximum exposure! This is the perfect way to shine light on the American flag, your company flag, your school flag, and many other flags that you may have at home or at your place of business. Flagpoles Etc., also offers custom flags at their premier online site.


For more information on residential flagpole lighting from the team at Flagpoles etc., please visit their extraordinary website, flagpolesetc.com

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Pool Supply Unlimited Offers Swimming Pool Lights and LED Pool Lights at the Lowest Rate on the Market with Expert Customer Service

Pool Supply Unlimited continues to provide its customers with the highest quality swimming pool lights and LED lights that add beautiful design elements to an outdoor pool. Many homeowners take pride in their outdoor patio and pool area. Pool Supply Unlimited understands that attention to detail, which is why they have designed the most comprehensive swimming pool lights on the market. These expertly crafted swimming pool lights give homeowners the opportunity to experience their pool during a nighttime setting. The LED lights provide perfect lighting for an outdoor party or a late night swim. Pool Supply Unlimited also features fx luminaire lighting which can add an extra pop of lighting aesthetic to any outdoor pool area. The company prides itself on finding the perfect pool lighting setup for every homeowner.

Pool Supply Unlimited also features many other pool supplies and accessories. Among those accessories and features include diving boards, heat pumps, coolers, pumps, filters, and water slides. Pool Supply Unlimited is a one-stop-shop for a homeowners pool supply needs which can be easily accessed through the Pool Supply Unlimited website. Many consumers access the Pool Supply Unlimited website from the beginning of the construction process. This early look at pool accessories and supplies allow homeowners to fully understand what they may need to make their pool experience perfect while preparing for those needs during the construction process. Homeowners continue to return to Pool Supply Unlimited for their detailed inventory and superior quality for all pool lighting, pool supplies, and accessories.

For more information on swimming pool lights and LED pool lights from the expert team at Pool Supply Unlimited, please visit their incredible website, poolsupplyunlimited.com

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